mesbooks 245: A Super Headwind Start! Amazing Order Growth Rate!
245: A Super Headwind Start! Amazing Order Growth Rate!
The press conference on Friday was chosen to be released at 9pm.
It is mainly time to take care of the domestic audience.
Someone within the company suggested that it would be more appropriate to travel according to foreign times.
But it was rejected by multiple votes.
Although Baolai Group wants to open up the world market.
But most people within the company remember that they are a Dragon Kingdom company.
In this kind of detail, if you can accommodate the domestic audience, of course you still have to accommodate the domestic audience.
Lu Qiu supports this approach.
The most basic stance of an enterprise must be chosen correctly.
Think about who you are first, and then think about how to make money.
Baolai Group has been able to develop to this point because the company is really quite sober.
The press conference will be broadcast simultaneously on several major live broadcast platforms at home and abroad, as well as major video platforms. "Nine Five Zero" This also cost a lot of money.
Promotion fees paid to various video platforms and live broadcast platforms.
The effect was also good, and many passers-by were drawn in.
"Jewelry? Why are you recommending this live broadcast to me? Do I look like someone who can afford jewelry?"
"How much the hell is this? How many millions per piece? Are you crazy?"
"Is this the world of rich people? Sorry to bother you, I'm in the wrong place."
The same applies abroad.
The live broadcast is very popular.
For the release of new products, Nancai Group looks for spokespersons.
She is a well-known movie star internationally and has high recognition both at home and abroad.
At the beginning of the press conference.
Ordinary people are watching the barrage in the live broadcast room, looking at products, and discussing prices.
Lu Qiu and Yan Muxue stared at the computer and looked at the data.
The data in the company's backend, as well as the real-time search data provided by various cooperative network companies.
This real-time search data includes two aspects.
One is the search for Baolai Group.
The second is the number of people who click on the purchase link and stay for more than 15 seconds.
The first aspect is mainly to see how advertising can enhance the company's reputation.
This is the hidden benefit of advertising. It has nothing to do with the current product sales, but it will have a great impact on the company's future sales.
The second is a direct data measure of the number of buyers.
Lu Qiu asked.
For users who stay for more than 15 seconds, the purchase rate is about 1/10.
In other words, among those who have watched it for a long time, one in ten will buy it.
But this is average data.
There are as many as there are.
In the final analysis, this data is for the company to refer to and choose to add or reduce goods in advance.
The final result still depends on how well it sells.
soon.
After three minutes of the press conference.
Take out the merchandise.
After so many days of publicity, this is the first time consumers have seen the real thing of the light and shadow series.
When the ring was first taken out, the audience was stunned.
Even if the design does not depend on light and shadow, the look and feel of the product itself is very good.
To put it simply, at first glance, this thing is extremely expensive.
As long as it looks expensive, luxury goods are half the battle.
"Moved!"
Yan Muxue held Lu Qiu's hand and whispered.
Lu Qiu also looked at the data on the computer.
The number of searches for Baolai Group began to increase rapidly.
The number of people who click on the purchase link has also increased, but it is obvious that the number of people who click on the purchase link is much less than the number of people who search for Baolai Group.
Moreover, most of the people who clicked on the link took one look and then exited.
4 million in jewelry.
Most people leave when they see this price.
Within 10 minutes, only over 1,000 people stayed on the purchase link for more than 15 seconds.
This data is actually pretty good.
Compared with other products, this number of views is quite large.
It is enough to see that this product is indeed very well made.
The audience bought into it.
However, the gap is a bit big.
Vuitton Group has sold more than 10,000 units.
Even the more than a thousand people from the Baolai Group who looked at the purchase link for more than 15 seconds bought it.
It is estimated that it will be difficult to catch up.
Yan Muxue's expression was calm, and there was no disappointment on her beautiful face...
This is how business works, sometimes you can make money, but sometimes you can lose money.
No one can make money all the time.
Don't be inflated when enjoying victory, and don't be discouraged when accepting failure.
This is the most basic quality for being an entrepreneur.
Yan Muxue didn't blame anyone, but was weighing the benefits this time.
Lu Qiu was very optimistic and said with a smile: "Don't be so nervous, I feel we will overtake.
Yan Muxue looked at Lu Qiu, her expression changed a little, hesitated, and said, "Yes."
She actually found it difficult.
It seems that in more than ten minutes, so many people with purchase intention have grown.
It will definitely grow faster in the future.
But that's not it.
After the advertisement ends, the search volume will definitely drop rapidly under normal circumstances.
That's what traffic looks like.
When you are in front of people, people will pay unlimited attention to you.
But when people can't see you, they won't come to you.
This is very realistic, but there is nothing we can do about it.
Lu Qiu saw Yan Muxue's different thoughts, but Lu Qiu didn't say much.
Not in a hurry.
The press conference lasted for 45 minutes in total.
After the press conference, reservations started.
This reservation states 2.0, and it will be shipped within B-15 days.
Depending on the location, the delivery time is different.
Basically within an hour, you can probably tell what the specific sales are.
Lu Qiu is very relaxed.
Yan Muxue was very nervous.
Yan Lijun was looking at the data in the company with the directors.
Everyone is looking forward to the final data.
However, most people are still not optimistic about Baolai Group.
Celebrations have already begun within the Vuitton Group.
The data on the Internet that Baolai Group can collect can also be collected by them.
It’s not just Baolai Group that feels the situation is not optimistic.
The algorithm of the Vuitton Group is basically the same.
They feel like they've won. .