Video Game Tycoon in Tokyo

Chapter 67: Competitors? No, they’re friends

Chapter 67 - Competitors? No, they're friends"President, I don't mean to offend, but I feel that this matter needs to be taken seriously. The market we've opened shouldn't be shared with others."

Takayuki put down the newspaper and the pages with web information he had been jotting down and looked at Yasutaka Natsume.

"Yasutaka, as you said, the market is something we've pioneered. However, I don't actually want this market to be exclusively ours."

"President, I understand what you mean. What I meant is, at least for now, we shouldn't have any competitors. We're a startup company, still in the rising phase. But our opponent, SuRui Electronics, is a current giant in the electronics industry, spanning multiple sectors. They could easily crush us with their financial power. So, we must respond forcefully from the beginning."

Takayuki nodded. "A strong response is necessary. However, I don't intend to resort to lawsuits for infringement. While effective, you may be underestimating the capacity of the gaming market. It's not something one company can monopolize. The more players enter the industry, the faster it will develop."

Yasutaka Natsume frowned. He thought Takayuki was too young, not understanding the terror of large corporations. But Takayuki understood well, which is why he had made many preparations.

Registering patents to prevent being blocked by large companies.

Using the most aggressive ground promotion methods to advertise gaming consoles, making it difficult for big companies to influence media with their clout. Even if we lose TV and newspaper ads, retro consoles can still sell well.

Takayuki looked relaxed. "Let me be frank with you. I don't mind having competitors like them. Having rivals makes growth easier, prevents complacency. It's the absence of competition that's scary. And these rivals are just beginners; they don't even know what electronic gaming is or the rules of this new industry. I have no reason to fear them; let them try."

After saying this, Takayuki suddenly thought of something and smiled. "Actually, I prefer to see this competitor as a friend."

Yasutaka wanted to say something, but he really liked this company now. Most of its members were young and vibrant, more energetic than many Japanese companies. He felt unprecedented relaxation here, not to mention the excellent cash flow, which promised a bright future. He genuinely didn't want such a company to be crushed by a giant.

"Alright, I understand this matter. You continue re

Outside, the game console from SuRui Electronics, a veteran electronic conglomerate, began massive promotion.

The advertising space Takayuki had bought expired without renewal. SuRui Electronics, with its deep pockets, hijacked it with more money, effectively seizing the territory.

The game console from the traditional electronic giant boasted better performance, more fun, and stability on its advertisements.

The straightforward, money-bashing advertising method quickly proved effective.

Those who had considered buying a game console, upon seeing these ads, hardly hesitated.

Because in their minds, products from established companies were more trustworthy.

Moreover, the product was about a month away from release, not too far. It coincided perfectly with the summer vacation for students. SuRui Electronics' choice of release time was clearly ambitious; they targeted children, believing that conquering them meant victory.

This made those interested in purchasing feel that waiting a little longer with patience was acceptable.

On the other hand, at Gamestar Electronic Entertainment, they only intensified the ground promotion efforts. With no shortage of manpower in society, temporary positions were in high demand, and the costs were still manageable.

Takayuki obviously didn't want to be the one to waste resources. It was better to find more effective and cost-saving methods than to compete with giants for TV and newspaper ad spaces.

He had money now, but he wasn't going to squander it.

Apart from the Spring Magazine and the Tokyo Asahi Shimbun, which had signed long-term advertising contracts, there was only ground promotion left.

Oh, and online promotion through the official website.