mesbooks Chapter 242: Mobile phone? Handheld console?
Chapter 242: Mobile phone? Handheld console?
Chapter 242 - Mobile phone? Handheld console?"I am delighted to announce to everyone a groundbreaking electronic gaming hardware, a product we have created after a year of painstaking re
He first called the head of Eaton's group to the stage and enthusiastically introduced their close relationship with Eaton to everyone.
The person in charge of Eaton also smiled cooperatively.
Then the CEO of Lil'lda began to show the basic form of this product to everyone.
Firstly, the full keyboard layout can eliminate any concerns about missing buttons for any electronic game, with nearly a hundred buttons meeting the needs of any electronic game.
At the same time, he also directly showcased some of their self-developed electronic games landing on this mobile phone and assured everyone that there would be a game specially tailored for this mobile handheld every month, allowing those who purchased this phone to enjoy double the fun, using the phone for entertainment. This was the ultimate vision of the Lil'lda CEO.
At the same time, he announced that they would once again increase investment in game console manufacturing and research and development, striving to make electronic games their territory and make electronic games a completely new and charming industry in the world.
The Lil'lda CEO was very adept at giving speeches, and just a press conference made the listeners feel a surge of blood, as if this product would change the world.
Even those who previously admired Japanese gaming products showed surprised expressions.
Many Americans were somewhat annoyed that Japanese gaming consoles were considered the best, but they didn't expect Japan to once again take the lead in the field of electronic products.
However, seeing that Lil'lda, a pure American company, was constantly innovating, they seemed to once again feel a sense of pride.
"How's the response?"
A few days after the press conference ended, the CEO of Lil'lda couldn't wait to ask the company's statistical department to gather feedback from the internet and society.
"It's very optimistic. Many American users have expressed their willingness to try and buy one. But speaking of which, the quality of our current phone console hasn't fully met the standards yet, with a current yield rate of only seventy percent, which could affect product sales."
The CEO of Lil'lda frowned slightly.
Such a low yield rate?
It was fine during development.
However, the engineering prototype is definitely different from the actual mass-produced model. In the mass-produced model, some parts of the components may be reduced to save costs.
"What is the manufacturing cost of the phone now?"
"Altogether, it's $270. If you include promotion, packaging, and shipping costs, we need to make at least $500 to break even."
The CEO of Lil'lda breathed a sigh of relief after hearing this.
"That price is acceptable. Can we improve the product quality and increase the cost a bit?"
"No, haven't you forgotten what the board said before? $270 is already their limit. They won't allow the cost of the mass-produced model to be higher. Otherwise, this machine may not sell."
At present, the average selling price of mobile phones in the United States has dropped to around $300 to $500.
People have become accustomed to this price range. If you want to break through, you must have better products and reputation.
And looking at Lil'lda's current product, even though it has just been released, even with Eaton's help, shareholders are still unwilling to take the risk of challenging a higher price.
They believe that they should at least establish the reputation of this generation of products first before considering the follow-up.
"What a bunch of short-sighted guys," the CEO of Lil'lda couldn't help but curse.