mesbooks Chapter 166: What About 10001...
Chapter 166: What About 10001...
The meaning of King Xian is very clear, this newspaper can be produced, but the big killer of the newspaper must be completely in the hands of the court.
Otherwise...wouldn't it be messed up if there was news slandering the court in the newspaper one day?
In other words, the imperial court is only allowed to use newspapers to mess with other people, but it is absolutely not allowed for others to use newspapers to mess with themselves.
It can be said that the double standard has reached the extreme.
But double standards can't be helped... What should I do? You want to rebel?
The virtuous king is worthy of being the God of War of Great Chu, with a truly unique strategic vision, even the war of public opinion is no exception.
Xu Qing spread his hands aside and said, "My lord, it's easy for you to say that. The princess has already said that Qingxue Study will lose a hundred taels of silver when it publishes a newspaper...and this is not Qingxue Study. The result of daring to print too much, if you let go of printing and selling, a newspaper will suffer more losses. It can be said that the more you buy, the more you will lose, but it is a real loss-making transaction. Even if you want to If we want to do it, we may not be able to do it.”
The more you sell, the more you will lose... This business is really difficult...
But King Xian didn't want to give up, because the newspaper is not only used to manipulate public opinion. What's more frightening is that the newspaper can even publish decrees from the court and the government to make it well-known. It has the opportunity to change the situation that the imperial power does not go to the countryside. It can also further curb the family's monopoly on officialdom.
So King Xian looked at Xu Qing and said, "How much is a newspaper? How could it be such a loss?"
Xu Qing said: "The price of a newspaper is one penny, and the combined cost of paper, ink and labor costs far more than one penny. If we buy it like this, we can't make a profit."
King Xian frowned, the weapon of public opinion is really not something that can be controlled just by controlling it...
King Xian thought for a while and said, "Can't we just increase the price of the newspaper? For example, five yuan, so we should be able to get back the cost, right?"
Xu Qing looked at the virtuous king and shook his head and said, "My lord, newspapers are not necessities of life. He bought one only because he bought it cheap enough and most people could afford it. A piece of paper... You can buy a big bowl of noodles for five cents at a roadside stall outside... The common people will not buy it. If this is the case, it will probably be spread among the gentry class. The original effect of public opinion It may only be 30% of the original, and only spreading among the gentry means that the sales volume is limited, and it is still difficult to pay back if the sales volume does not reach a certain level."
King Xian was startled slightly after hearing Xu Qing's words, he really didn't understand the way of doing business, and only after hearing Xu Qing's words did he understand.
In other words, this small newspaper will lose money if it guarantees sales, and the more you sell, the more you will lose. If you want to ensure that you don’t lose money, you have to raise the price. Sales are still at a loss.
In short, this is a business that must lose money!
Xu Qing is a businessman, and a businessman will definitely not let himself lose money. This time he did this only to make the Xu family's reputation completely stink in Yongzhou City.
But if he is allowed to do it in the name of the court for a long time, then there must be someone to bear the loss...
King Xian looked at Xu Qing and said, "Well, you can report the newspaper, and the king will ask the state merchants to pay for the losses in it."
Today's Guoshang is no longer limited to Yongzhou City, and has even opened Zhu Ye Qing shops in the capital and various important states and counties.
Although Zhu Ye Qing's sales in Yongzhou City are quite satisfactory, it can be regarded as a small profit, but the sales in the northern part of Chu State where the temperature is low all the year round are especially good!
It can be said that the supply exceeds the demand.
Coupled with the higher concentration of bamboo Ye Qing sold to the Ministry of Military Affairs that can be used for medical purposes, it can be said that the current Guoshang has grown into a giant in just over two months!
Xiao Ye has always been counting how much money comes in every day, and Xu Qing rarely asks, but what is known is that Xu Qing's current 30% profit is probably as much as the 60,000 taels that Xu Sima gave him back then, and the profit is still increasing. increasing over time.
...
Xu Qing naturally likes to see someone come to make up for the loss. He has never seen such a domineering prince who makes up for the huge loss as soon as he says it. He is worthy of being a relative of the emperor.
Seeing such a domineering prince, Xu Qing said: "I will definitely control the newspaper for the prince, but..."
King Xian looked at Xu Qing and asked, "But what?"
Xu Qing said: "If... oh, I mean, if, if I manage well and this newspaper actually realizes profits in a legal way in the future, shouldn't the money belong to me?"
King Xian looked at Xu Qing and was a little puzzled. Didn't he just say that the newspaper would definitely lose money? How come profit is involved again at this moment? Xu Qing is a person who cares about every detail, without this possibility, he would never have said this sentence.
No, I have to find a knowledgeable person to ask clearly, I can't agree to him so hastily, at this time, if I promise to suffer in the future, it will be too late!
So, King Xian looked at Xiao Ruxue who was at the side, and the two of them went behind the screen, seeming to be discussing something.
Xu Qing stood alone and waited.
behind the screen
The Xian Wang looked at Xiao Ruxue and asked, "Xue'er, is it really possible for this newspaper to make a profit?"
Xiao Ruxue shook her head firmly and said: "Father, it is impossible to make a profit! Every time we print an extra word, we will lose a little more, unless the paper and ink do not cost money, we will use all the money we earn from buying newspapers It is barely possible to make ends meet by paying the wages of the master craftsman and the wages of the newspaper seller, but this is impossible. No matter how powerful Xu Qing is, it is impossible to supply paper and ink without cost, so her daughter can’t think of newspapers. Is there any place to make money."
Xian Wang saw his daughter's answer and believed it immediately. Now his daughter is not the little witch in the capital, but the female shopkeeper in charge of Qingxue Study, and now there are several branches of Qingxue Study in Yongzhou City up!
It can be said that apart from Xu Qing, his own daughter probably knows the best about the management of the bookstore.
Now that his daughter said so, King Xian believed it.
...
King Xian and Xiao Ruxue came out from the screen and looked at Xu Qing, saying: "If you really use your own means to make this newspaper profitable, then it is your ability, and as for the profit, it is also yours, but ..."
Xu Qing looked at King Xian and asked, "But what?"
Xian Wang said: "Your profit is based on the fact that the newspaper's losses stop, that is to say, you can't make up for the losses of the state business here, and your self-satisfied profit is not profit, you are like Xu Jian is so corrupt."
Xu Qing nodded and said: "Of course, please rest assured, my lord."
King Xian looked at Xu Qing with a determined face, and asked suspiciously, "Do you really have a way to make money?"
This kid never does anything unsure...
Xu Qing quickly shook his head and said, "No, no, no... Now there is really no... After all, the princess has told you the cost, right? It's hard for newspapers to make money... Don't you consider multiple possibilities... No matter how sure you are It’s all incomplete, isn’t it just in case?”