mesbooks Chapter 221 The Story Behind Xiaomi 1 (3, Please Subscribe Automatically)
Chapter 221 The Story Behind Xiaomi 1 (3, Please Subscribe Automatically)
"Are you sure it's 1499 and not 3499? It's not because I'm hearing something, right? I have to have my ears checked tomorrow."
“You have no auditory hallucinations, it’s 1499, and it’s 1499 below the cost price.
The 1.5GHz CPU alone + the screen and pixel technology alone are more than 1,500.
This Xiaomi 1 is really good, it’s just charity!”
"MD, I just did some calculations. Xiaomi One needs at least about 2,000 yuan to be able to make no profit or lose money.
And its price is 1499, which means that for a mobile phone, it will lose nearly 500 yuan.
So 300 mobile phones are 150 million. Good guy, I invested 150 million without making a penny.
Who can bear this? Maybe it’s just Wang Cong who is so willful!”
“I have to say that Wang Cong’s approach is relatively humane to a certain extent.
He is using his own money to subsidize the market and customers. After all, there are indeed many ordinary people now.
They can't afford mobile phones that cost more than 1,500, let alone those that cost three or four liters.
A mobile phone priced at 1,500 yuan is almost the same as a mobile phone priced at 3,000 or 4,000 yuan.
And the price is half lower, which really disrupts the price of the mobile phone market. "
"Yes, I have always used Samsung mobile phones. The one I have is the latest model from Samsung. The price is close to 5,000. 310
I feel like I've been using it for almost half a year and it's already a bit unsmooth, so I want to get a new one.
Then the next step is to try it with this Xiaomi Mi 1. If the effect is good, I will recommend it to my friends.
"Hey, this is a phone with a CPU of up to 1.5GHz! Just based on this attribute.
Its price can easily reach 3,000. This Xiaomi company really makes me speechless.
Let me guess 10 more times, and I can’t guess it even 100 times. The price will be so outrageous that I can’t even jump off a building to get it!”
"Tsk, tsk, tsk, other mobile phone companies are here to make money, but Xiaomi is here to do charity. It is really special."
The price of 1,499 for Xiaomi 1 is close to the price of jumping off a building, and more than 300 reporters were very shocked.
During the discussion, I also took a pen and wrote down some key information.
Then be ready to finish writing a manuscript after this press conference is over.
Then send it out and try to get users to browse it as quickly as possible. This is the timeliness of the news.
The most shocked people at this moment are of course those traveling with mobile phones. They originally thought.
Even if the price of Xiaomi Mi 1 is low, it won’t be too outrageous. It has to be around 3,000 to look normal.
But the final price of Xiaomi 1 (ahfj) gave them a wake-up call.
It was directly reduced by half. The price of 1,499 was unacceptable to them and made them look like clowns.
Several people's faces were dark and ugly, as if they had eaten flies, and then they left the venue directly.
Wang Cong glanced at the direction of the door and noticed a few people leaving, but he didn't pay attention.
He knew that those who left were so-called mobile phone peers, and they must have seen the final price of Xiaomi 1.
It far exceeded their expectations, so they were ready to go back and do some small tricks.
Generally speaking, small movements in this kind of market are normal phenomena. After all, the shopping mall is also a battlefield.
The difference is that the main element of the battlefield is arms, while the main element of the shopping mall is the economy.
After the atmosphere at the scene calmed down a little, Wang Cong clicked on the PPT again.
The content presented once again shocked the reporters present. They did not expect it.
In addition to Xiaomi 1, there is actually another mobile phone this time, and it looks similar to Xiaomi 1.
But it is quite different in terms of attributes. It can be said to be a low-end version of Xiaomi.
It can meet daily use needs, but that's all it can do.
After all, the price of this Redmi mobile phone is only about 699, which is about the same price as those feature phones on the market. "What kind of bike do you want?"
"Please see, this is the Redmi phone we launched, which can be understood as a condensed version of Xiaomi.
There are varying degrees of degradation in various attributes, but it is still a smartphone.
It is very suitable for those consumers who are relatively poor and cannot afford to buy a mobile phone worth more than 1,000 yuan, but are eager to support mobile phones. "
"Perhaps when the last co-founder of Xiaomi was introduced, many people would be confused.
Why do I think, as an outsider, I want to enter the field of mobile phones?"
Wang Cong asked and answered his own question. This question made all the reporters on the scene look solemn.
There are indeed many people who want to know why Wang Cong joined Xiaomi, even though it is a way of investment.
However, investing in areas that you are not familiar with is always risky.
Not every time you can make a profit, if you fail, it may be a relatively big loss!
"The answer to this question is actually relatively simple."
"A month ago, I saw a topic about mobile phone prices on CCTV's Focus Talk program.
In the pictures on this topic, I saw many children from poor families.
Their monthly salary may only be about two thousand yuan.
And this is the result of working more than eight or nine hours a day and taking no more than one day off a week.
They feel desperate for mobile phones that can easily cost three or four thousand.
But there is still a desire for smartphones in their eyes.
This made me feel quite distressed, and I was thinking, what is the meaning of smartphones?
Isn't it just to make it easier for the public to enter the new era of the Internet? Why should the price be set so high?
Could it be that the mobile phone, a smart tool, will become a money-making machine for some companies? I think this is wrong.
At least for the social level, this is incorrect. "
“So, I later saw Lei Jun’s post on Tieba, and it coincided with his idea.
Then I came to Zhongguancun, and after some discussions, I successfully invested some money and joined Xiaomi.
I am very fortunate that this team is very united and the team is a very friendly team.
I am very fortunate that Mr. Lei has such a kind heart. He was the one who proposed the price of 1,499 in the first place.
I felt that I should think more about ordinary people, and then I was moved, so I paid for the loss of 150 million.
"I am the major shareholder and I am not afraid of paying!"
When the reporters at the scene heard what Wang Cong said, their faces were shocked again.
They did not expect that there was such a story behind the creation of Xiaomi 1.
This kind of material was obviously explosive, and the reporters recorded it on paper again.
Wang Cong paused, seemingly calming down, and then spoke again.
"I have always felt that the essence of a businessman is to pursue profit. But his heart should be red, not black.
The current prices in the mobile phone market are so high that ordinary people are discouraged. This is a kind of behavior that kills the goose and takes the egg.
Although more profits can be obtained in a short period of time, in the long run.
Everyone who needs an affordable mobile phone has bought it, but what about the rest?
What to do with the rest of the ordinary people, so this is the reason why I joined Xiaomi.
I hope that more and more ordinary people can use smartphones and exude confidence and happy smiles on the streets. "
“When I was studying abroad, my father Wang Jianlin called me several times and asked me to study more.
I also listened carefully to learn some ancient concepts and knowledge.
At this time, I really want to say something to represent my current thoughts. "
"Those are the famous four sentences of Hengqu, which are to establish the mind for the heaven and the earth, to establish the destiny for the people, to carry forward the unique knowledge of the saints, and to create peace for all generations!"